“The bond between Karl Lagerfeld and Fendi is fashion’s longest love story.” – Silvia Venturini Fendi
In 1965, the Fendi sisters decided to hire the Maison’s first Artistic Director. They chose Karl Lagerfeld, who in his first year created a new logo and mantra: FF, Fun Fur, ushering in an era of unprecedented creativity that redefined furs for Fendi and the world.